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WHY WE MAKE THIS Chris, our founder and spiritual guide, the King himself, is really, in his heart-of-hearts a mountain biker. We make this hub, because it's spiritually imperative that we do so, to honor the dirt that has given us so much inspiration, and to keep Chris happy. WHY YOU WANT IT Our Boost Centerlock front hubs use one-piece axles to provide a stiff hub with rail accurate steering. To keep mud and water out of the works they have heavy-duty bearing seals and snaprings that provide superior protection with ultra-low drag. Each one is like a rolling dream of trail riding performance. Our bearings, both steel and ceramic, have heat-treated, surgical-grade steel races that are machined simultaneously to ensure perfect matching. The quality and speed of our bearings is what you will feel (and hear) on every ride. As Chris King bearing tracks burnish they get actually get faster. A little bit of regular love (i.e. service) will keep this hub rolling for years upon years of demanding use. - Engineered, manufactured, and assembled in Portland, Oregon USA - King Lifetime Warranty - Wide flange placement - Fits 110x15mm Boost - Legendary made-in-house bearings - Easily serviceable with a T10 Torx and pick or pen knife - Completely re-buildable with our ISO Hub Service Tool - Ceramic bearing upgrade available - Available in 24, 28, and 32-hole spoke count HUB SPECIFICATIONS: - Axle Width: 110mm - Flange Diameter DS & NDS: 57.4mm - Center to Flange DS: 35.5mm - Center to Flange NDS: 27.5mm

Continental's Gatorskin Folding combines 3 flat-protection technologies into one fast-riding, high-mileage racing and training tire. It features a super-fine 180 thread-per-inch casing, a bead-to-bead layer of DuraSkin, and is finished with a Kevlar-reinforced top layer. The result is a tire with a lightweight folding bead that rolls and corners with the best of them while providing flat protection second to none. - DuraSkin sidewall protection - PolyX puncture protection - Weight: 220/240/320/325 grams (23c/25c/28c/32c)

Adventure ready gravel casual cycling top - Rapid wicking lightweight merino-blend knit main body fabric - Super-stretch woven fabric on sleeves for extra durability - Critically positioned mesh panels for ventilation - Two zipped rear side security pockets - Articulated sleeves for bike ready fit - Standard slim not baggy flap free feminine fit

Adventure gravel jersey loaded with features - Main body constructed from a rapid-wicking lightweight recycled knit fabric - Super-stretch woven fabric on sleeves for extra durability - Critically positioned mesh panels for great ventilation - Zipped chest and rear security pockets - 3 open rear pockets plus side mesh stash pockets - Lightweight internal hem elastic with silicone gripper print - Articulated sleeves for a cycle-specific fit - Athletic no-flap fit

Adventure-ready gravel bibshorts with additional cargo-carrying capacity - Super-stretch woven main body fabrics for improved durability - Double-layered side leg panels to reduce potential gravel rash from unexpected spills - Mesh cargo pockets on the thighs and additional mesh storage on the side waist - Lumbar support panels and power straps derived from Endura's class-beating PRO SL Bibshort - 600 Series pad II, utilizing Endura's proprietary computer-cut‚ Continuously Variable Profile (CVP) stretch technology and gel inserts for superior vibration damping and support - Silicone gripper detail to help prevent an over-short riding down or your jersey riding up

Adventure ready gravel bibshorts with additional cargo carrying capacity. - Lycra combined with high-stretch woven fabrics for improved durability - Women's 800 Series Conform EGM Pad with medical-grade Elastomer technology - Double-layered side leg panels to reduce potential gravel rash from unexpected spills - Mesh cargo pockets on the thighs and additional mesh storage on the side waist - Innovative discreet zip-free and unique Drop Seat comfort break function - Silicone gripper detail to help prevent an over-short riding down or your jersey riding up

Pedal built with quality materials. It features a strong, aluminum body, and a Cr-Mo axle on a slimline dual bearing system. - LSL bushing & sealed bearings - Tension gauge - Aluminum Body with CNC-Machined chromoly spindle - Includes E-RSL1 SPD-SL Style Cleats and mounting hardware

Breathable full-face mountain bike helmet. Conquer the mountain with this full-face protection specialist. The Proframe Helmet is the original full-face trail helmet and is still the market leader. Designed to meet the needs of all-mountain riders and enduro racers, it packs Mips® technology into a superlight shell. Key Features and Specifications: - Mips® added protection system has been proven to reduce the rotational motion when implemented in a helmet by absorbing and redirecting energies and forces otherwise transmitted to the brain - 3-position adjustable visor compatible with goggles - Removable under visor GoPro mount included - Increased ventilation and decreased surface contact area improve cooling - Includes additional pad set to optimize fit Meets the ASTM-F1952 Downhill MTB certification standard Note: Avoid exposure to aerosol sprays like bug repellent and sunscreens as they can cause your helmet's finish to peel Materials: 22% ABS, 21% EPS, 15% polycarbonate, 13% polyurethane, 9% Pa

Lightweight, next-level full-face helmet. The Proframe RS Helmet takes the lightweight breathability of the Proframe and takes it to the next level of safety and performance. It features the all-new Mips® Integra Split protection system, which combines a dual-density foam - for high and low-speed impacts - and a low friction layer between the two layers designed to reduce rotational forces in a crash that would otherwise be transmitted to the brain. Key Features and Specifications: - BOA® fit system for class-leading fit and security - Equipped with Mips® Integra Split low friction layer - Dual-density foam for high and low-speed impacts - 3-position adjustable visor compatible with goggles - Removable under-visor GoPro mount included - Increased ventilation and decreased surface contact area for improved cooling - Ionic+ anti-microbial liner to reduce odor - Multi-sized cheek pads to optimize fit - Fidlock® magnetic closure system on chin strap Weight: 820 g (size medium) Certifications: ASTM F1952 - DH Certified ASTM F2032 EN 1078:2012 + A1:2012 AS/NZ 2063-2020 CPSC 1203 How to Dial Your Fit: - BOA® dial: 52 micro adjustments - counterclockwise to loosen, clockwise to tighten - allows for a precisely dialed fit. Adjust while wearing the helmet. - Back cradle: four adjustment points move the cradle up or down your head to ensure the best fit possible. - Cheek pads: two sets of cheek pads are included with the helmet - a preinstalled thin pad set and an optional thick pad set for a more snug fit. Note: Avoid exposure to aerosol sprays like bug repellent and sunscreens as they can cause your helmet's finish to peel Materials: EPS, PC, PA, EPP, polyester

Stay aware of approaching cars with Varia RTL515 rearview radar. It pairs with your Edge bike computer or compatible smartphone to alert you of vehicles approaching from behind up to 153 yards (140 meters) away. When used with your compatible smartphone, the Varia app uses bold graphics — plus tone and vibration alerts — to indicate the position and speed of approaching vehicles. MAXIMUM AWARENESS - Varia RTL515 rearview radar provides visual and audible alerts for vehicles approaching from behind up to 153 yards (140 meters) away. MULTIPLE PAIRING OPTIONS - This radar works seamlessly with your Edge bike computer or compatible smartphone as well as select Garmin wearables or the optional radar display unit. WORKS WITH THE VARIA APP - This smartphone app helps you increase your awareness by providing graphics — plus tone and vibration alerts — that indicate the position and speed of approaching cars. THIRD-PARTY APP COMPATIBLE - When used with a compatible smartphone, Varia radar integrates with your favorite apps, such as Ride with GPS to overlay your maps with rearview radar alerts. SUPERIOR VISIBILITY - Alert motorists to your presence as soon as possible with daylight visibility up to 1 mile. COMPACT DESIGN - Easily mount this sleek, compact device on the seatpost of almost any road-use bicycle. The vertical design allows for better leg clearance and a perfectly comfortable ride. PELOTON MODE - Varia RTL515 features multiple modes, including peloton mode, which provides a low-intensity flash that is kind to other cyclists’ eyes when riding in a group. BATTERY LIFE - Time spent charging is not as good as time spent riding. Get up to 16 hours of battery life in day flash mode and up to 6 hours in solid mode. Physical Specifications - Dimensions: 3.9” x 0.8” x 1.6" (98.6 x 19.7 x 39.6 mm) - Weight: 2.5 oz (71.0 g) - Modes: solid, peloton, night flash, day flash - Lumens: 20 solid, 8 peloton, 29 night flash, 65 day flash - Battery life: 6 hours solid, 8 hours peloton, 6 hours night flash, 16 hours day flash - ANT+: Yes - BLE: Yes - Water rating: IPX7 - Viewing angle: 220° In the box: - Varia RTL515 - Mounting Kit - Cables - Documentation

Designed for young riders looking to hit the dirt, trail or bike park, this all-new, all-around shredder is built on a lightweight, super-strong aluminum frame and quick, responsive 24-inch wheels. With its quickness, durability and lightweight feel, this reengineered STP helps young riders get rolling on trails, pump tracks or bike park terrain. Made with a gusset-free ALUXX aluminum frame and 24-inch wheels, it has a low saddle height and taller front end so they can rail corners and stick their landings. Disc brakes help them stop on a dime, and this series is available with either a suspension fork or a rigid fork to suit different riding styles and terrain.

PUSH THE PACE ON CLIMBS, LET LOOSE ON THE DESCENTS. THIS ALUMINUM HARDTAIL GIVES YOU A FEEL FOR THE TRAIL WITH BALANCED, CONFIDENT HANDLING AND A PLUSH SUSPENSION FORK. KEY PERFORMANCE FACTORS Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch

PICK YOUR DESTINATION AND FIND JOY IN THE JOURNEY. THIS VERSATILE ALL-ROUNDER E-BIKE IS IDEAL FOR TREKKING, COMMUTING OR RIDING OR SIMPLY BOOSTING THE FUN FACTOR ON ANY RIDE. KEY PERFORMANCE FACTORS Overall stability The ALUXX aluminum frameset and SyncDrive Sport motor combine for smooth handling and acceleration on all types of roads from hills to flats. Explore new routes The RideControl EVO with on-board navigation helps riders find their way, and smartphone connectivity makes it easy to keep the battery charged. Longer range Explore E+ gives riders the freedom to ride farther with its EnergyPak Smart battery that delivers 500Wh of power.

PICK YOUR DESTINATION AND FIND JOY IN THE JOURNEY. THIS VERSATILE ALL-ROUNDER E-BIKE IS IDEAL FOR TREKKING, COMMUTING OR RIDING OR SIMPLY BOOSTING THE FUN FACTOR ON ANY RIDE. KEY PERFORMANCE FACTORS Overall stability The ALUXX aluminum frameset and SyncDrive Sport motor combine for smooth handling and acceleration on all types of roads from hills to flats. Explore new routes The RideControl EVO with on-board navigation helps riders find their way, and smartphone connectivity makes it easy to keep the battery charged. Longer range Explore E+ gives riders the freedom to ride farther with its EnergyPak Smart battery that delivers 625Wh of power.

The K-EDGE Gravity Cap is a great computer mount option for those riders that already a lot going on with the cockpit of their bikes, or just want a simple and sleek computer mount. The Gravity Cap replaces your existing top cap and is ideal for Downhill, Enduro, Gravel, Touring, etc. - CNC Machined 6061-T6 Aluminum - Injection Molded Copolymer Interface - Compatibility: Wahoo ELEMNT - Lifetime Warranty - Weight: 18g - Anodized Colors: Black

Weighing just 750g, the 3.5 chest protector is the hard-shell product the racers have been asking for. It's slim, lightweight, and has CE-certified impact protection for the chest and back. The 3D multi-layer, multi-plate articulating design proves to be comfortable as well as ventilated. It can work with and without a Leatt Neck Brace. CE tested and certified as impact protection: - Chest prEN1621-3 Level 1 - Back EN1621-2 Level 1 - FIM-Federation International Certified - FFM-French Federation Certified - Very lightweight hard shell and 3DF AirFit ventilated soft impact foam - Our 3D design ensures a great fit that is very comfortable - Ventilation slots for maximum airflow - Removable front and rear plates and BraceOn neck brace fitting system allow over/under the shirt Leatt neck brace fit - Weight: from 750g (1.65 lbs) - Unisex Fit: 70 to 90 kg (154-198lbs)

The Leatt Gravity 2.0 helmet is full-face, head, and brain protection. The focus of this helmet is superior safety and great value. Featuring 360 ° Turbine Technology, the helmet is lined with turbines which are 360 °moving discs constructed from an energy-absorbing shape and material, this tech has two exclusive advantages, namely the reduction of rotational acceleration to the head and brain and the absorption of energy upon impact at concussion level. This helmet comes with a premium liner for long-lasting comfort and moisture-wicking properties. The vents are also covered with a stainless steel mesh. This offers more protection from stones, dirt, or bad weather. Get supreme full-face head and brain protection at an amazing price. Description: - Downhill-certified ASTM polymer shell in three sizes - Stainless steel mesh vents - 360° Turbine Technology - Reduced peak brain acceleration by up to 30% at impact speeds associated with - concussion - Reduces peak brain rotational acceleration by up to 40% breakaway visor function for additional rotational impact force reduction - High-quality inner liner for all comfort in hot and cool weather climates - Great ventilation - Double D ring chin strap - Impact foam for superior energy absorption - Premium washable inner liner for all-day comfort - Optimal neck brace compatibility - Weight: From 960 ± 50g (2.12 lbs) - Certified and tested: AS/NZS 2063:2008, ASTM F1952–10, EN1078, CPSC1203

Renowned for its ventilation and comfort, this all-purpose MTB helmet is fitted with 360 Turbine technology, offering great protection at a fair price. This fully ASTM DH-certified helmet is the go-to helmet for Enduro and bike park riders. Uphill, downhill, upside down, E-bike, or trail - you name it, the Gravity 4.0 has you covered. The full-face design with a removable mouthpiece offers outstanding ventilation and its convenient Fidlock® buckle makes life just peachy! We all crash. Sometimes hard, and sometimes even harder! There is a solution to minimize the risk of a head and brain injury, however – go and get the best helmet you can find that reduces both rotation and impact energy to your head and brain! Our helmets feature 360 ° Turbine Technology, the helmet is lined with turbines that are 360 °moving discs constructed from an energy-absorbing shape and material, this tech has two exclusive advantages, namely the reduction of rotational acceleration to the head and brain and the absorption of energy upon impact at concussion level. So, the next time you crash, see to it that you are protected by the best! Details: - DH-certified lightweight Polymer shell in two sizes - Maximized ventilation with 22 vents - Removable mouthpiece ventilation cover - Fidlock magnetic closure system - 360° Turbine Technology - Reduced peak brain acceleration by up to 30% at impact speeds associated with concussion - Reduces peak brain rotational acceleration by up to 40% - Dri-Lex® moisture-wicking, breathable, anti-odor, and washable inner liner - Optimal neck brace compatibility - Visor with breakaway function for rotational reduction in a crash - In-molded EPS + EPO impact foam for superior energy absorption - Weight: From 850g (1.87 lbs) - Certified and tested: AS/NZS 2063:2008, ASTM F1952–10, EN1078, CPSC1203

Lezyne's Flow Cage is made from a fiber reinforced Composite Matrix material for low weight, strength, and reliability. Its X-Grip design holds bottles securely over the rough stuff and allows for easy in/out.

- Side loading design makes it easy to insert and extract bottles from the side - Low profile design improves compatibility on small/compact frames - Slotted holes for adjustable mounting - Made of composite matrix material

- Ergonomic easy loading cage. - Re-enforced composite matrix construction. - 36g.

The Smart Vise Mount is an extra-secure, highly versatile smart phone mount that straps to nearly all styles of bicycle handlebars. Its main frame is constructed from durable machine aluminum and its industrial design works great and looks great. The mount is lined with a soft, no-slip material and it’s compatible with nearly all styles of modern smart phones. It features a unique dual-rod design that slides open or closed via a twist knob for secure and precise phone mounting. Excellent for hardcore commuters and all other cyclists, the Smart Vise Mount is a terrific device for on-bike smart phone accessibility. - Secure vise grip to hold phones tight - Soft padded to protect phone and reduce vibration - Replaceable rubber strap - Fits most phones with or without a case -125g

Get Shreddy. Designed for young riders looking to try out the dirt or pump track, this all-new shredder is built on a lightweight, super-strong aluminum frame with quick, responsive 24-inch wheels. Key Performance Factors: - Versatile Built with a lightweight, strong, and durable ALUXX-grade aluminum frameset, the bike cruises the pump tracks, trails, and streets with ease. - Quick and Responsive The frame geometry is designed for 24-inch wheels and a low saddle height, with a taller front end for a responsive, predictable ride quality. - Maximum Control Powerful disc brakes and an 80mm suspension fork with a lockout option (available on select models) give her safe and confidence-inspiring control.

An exceptional mountain bike saddle that's purpose built to support an aggressive riding style. A mountain bike saddle needs to perform as much as any other component on your bike, and Liv's Sylvia saddle rises to the challenge for top performance. This saddle delivers ultimate satisfaction when your sit bones are under pressure, regardless of the length of your adventure or experience level. With strategically placed extra-soft foam and supportive yet cozy design structures, the Sylvia saddle relieves pressure for the comfortable climbing support you need while giving you the confidence to rail corners, jumps, and descents. - Lightweight, strong steel rails. Extra-soft foam strategically placed for extra protection of soft tissues. - Padded edges for side and rear shock absorption. - Optimized saddle nose design is downwardly tilted for climbing clearance plus longer for extra contact with inner legs during cornering and descending. - Saddle base edges flex for maneuverability. - High-Elastic Particle Technology provides superior pressure relief and support. - Glossy surface allows smooth transitions on and off the saddle. - Length: 277mm, width: 150mm

- Super-lightweight, high-elastic PU padding. - Strategically placed cut-out design decreases pressure. - Super-light carbon composite base. - Lightweight, strong SST tubular metallic rails. - Shape designed to provide optimal support. - Optimized rail joint structure positions rails toward the front of the saddle to relieve pressure points. - Wide, short nose design provides more support in various riding positions. - Giant UniClip Mount System compatible. - Length: 248mm, width: 155mm

Get on the dirt and ride your way to your first singletrack. Tempt is that friend that opens a whole new world to you. Key performance factors Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. Liv 3F Design Philosophy Women’s-specific geometry ensures the rider is balanced over the bike for optimal efficiency, comfort and control. Why we love it With a lightweight ALUXX-Grade aluminum frame designed specifically for women, Tempt can guide you along dirt terrain with speed, efficiency and control. A front suspension fork and powerful disc brakes offer added confidence and control. This hardtail has a low standover height to give you confidence maneuvering around dirt trails and is offered in 27.5 or 29-inch wheels for optimum fit and efficiency. Perfect for a functional around-town ride, to try as your first off-road racing bike, or for venturing out onto the trails for the first time, allow Tempt to lead you to new adventures. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch

- The Storm HC rotor is designed for extreme use and unparalleled braking performance under high braking forces.

The Maxxis Forekaster features a spiky, well-spaced tread pattern that is ideal for XC racing or light duty trail riding in loose or wet conditions during the spring and fall. Use as a front paired with an Aspen or Ikon rear for an “aggressive” XC setup.

The Storm picks up where road, gravel, and hybrid bikes can't go – fatter tires, off-road-oriented progressive design, and features that'll give riders the chance to truly experience what mountain biking is truly all about in a bike that won't break the bank. Whether you've found your way back to bike after years away, or are just exploring a new way to ride, the Storm offers quality, performance and accessibility to a wide array of riders, and is the perfect chance to give you the time and versatility to learn what kind of mountain biking is perfect for you! - 6061 Alloy Frame with smooth welds and updated geometry - 100mm Travel Suspension Fork - Internal routing for shifter and brake cables - Increased 2.35" tire fitment - 27.5" and 29" frame options depending on size - Shimano Altus 2x7 Drivetrain - WTB Starflight 2.25" Tires RIDER BENEFITS: - PROGRESSIVE DESIGN: The Storm uses Norco's holistic approach to fit and geometry to achieve its nimble, confident trail performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful, efficient pedaling, increased climbing traction and added grip and control when descending to help make the most of every ride. - 100MM TRAVEL SUSPENSION FORKS: Each Storm features 100mm of front suspension travel – the perfect amount for off-road adventure and exploration, without feeling like you're carrying around extra weight or bulk when you don't need it. - INTERNAL ROUTING FOR SHIFTER AND BRAKE CABLES: By routing the brake and shift cables inside the frames, they are out of harm's way and away from the elements. That means shifting and braking performance last longer between services, and the bikes look clean! - 2.35" TIRE CLEARANCE: The Storm series comes equipped with 2.25" tires for a smooth, all-round fast ride, but the frame is designed to take up to 2.35" rubber, so if your adventures start to get a little looser, just throw on some wider tires, and the Storm is good to go! - TWO WHEEL SIZES, ONE BIKE: Depending on what frame size you ride, the Storm is available in a wheel size to suit you. The XS, and S are equipped with 27.5" tires to help fit smaller riders, and the L and XL feature 29" wheels so taller riders can take advantage of their smooth ride. If you're ride a medium, you're in luck! You get to choose either wheel size depending on your preference! Wheel size: - Sizes XX-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.