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Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel.Ride - Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - Includes links for 29" and 29"/27.5" configurations for no compromise geometry and kinematics. - Fitment for longer drop seatposts per frame size.Updates to frame protection with co-molded parts - Updated frame protection with co-molded parts. - Weight (S3): 4.2 kg / 9.3 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

The Optic C3 is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C3 sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad: - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

The Optic 2 SRAM is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 SRAM sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reason's It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

The handlebar of choice for the Scott / Velosolutions and Norco Factory Racing World Cup teams, the BLACKLABEL 800 is the evolution of over a decade of DEITY handlebar development. By widening the center bore area, we could increase strength while still delivering an incredibly comfortable, stable, and responsive feel that is unmatched. This premium race good is built for championships! - 800mm width - Designed for DH / Enduro / All MTN applications - Dirt Mag Top 100 Product - 4 years running for 2014, 2015, 2016, and 2018 - Incredibly detailed two-tone bead blast and polished ano finish - 9-degree bend / backsweep by 5-degree upsweep - Custom butted 7075 T73 aluminum utilizing our proprietary Gradient Butting Technology - Designed for maximum ride quality with a 31.8mm bore - World Cup DH / Redbull Rampage / Crankworx and FMB World Tour proven - The handlebar of choice for the Scott / Velosolutions and Norco Factory Racing World Cup teams - Features measured cut marks and center alignment detail - Covered by our Lifetime Crash Replacement Policy to the original owner - 15mm rise: 333g - 25mm rise: 342g - 38mm rise: 343g

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

Bringing our progressive design to 7-10 year old riders requires more than just shorter measurements, and smaller tubes – we built the Fluid FS 2 20 with low standover, longer reach, and youth-tuned suspension components. The Fluid FS 2 20 features 100mm of X-Fusion 02 Pro rear suspension matched to a Manitou J-Unit Expert Air 120mm fork. It features Norco youth-specific touch points, a Shimano Zee/Deore 10-speed drivetrain and Tektro hydraulic disc brakes. - Aluminum Full-Suspension Frame - Manitou Machette J-Unit 20" TS Air Fork - Shimano Zee/Deore Drivetrain - Vee Rubber Crown Gem 20 x 2.25" Tires

Norco's Gen 3 VLT Electric Mountain Bikes all use the same batteries, made from future-proof 21700 lithium-ion cells for maximum energy density to let you choose your capacity. The 900Wh provides 66% more range than the 540Wh and weighs in at 4570 grams. The highest capacity E-MTB battery available, this 900Wh monster obliterates range anxiety, and is perfect if you're looking for longer, faster adventures. VLT batteries are sold separately. When purchasing a Norco VLT bike, make sure you have added the bike and your choice of battery to your shopping cart before you check out. Bike orders cannot be fulfilled without a battery.

The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Norco's Gen 3 VLT Electric Mountain Bikes all share the same batteries, made from future-proof 21700 lithium-ion cells for maximum energy density to let you choose your capacity. The 720Wh provides 33% more range than the 540Wh and weighs in at just 3880 grams. The mid-weight battery strikes a balance between battery capacity and weight if you're considering a longer, faster ride but aren't 100% committed to an all-out remote backwoods excursion. VLT batteries are sold separately. When purchasing a Norco VLT bike, make sure you have added the bike and your choice of battery to your shopping cart before you check out. Bike orders cannot be fulfilled without a battery.

If you're a hardy adventure-seeker who blurs the lines between traditional ride styles, you've come to the right place. The Search XR A Suspension takes the cross out of Monster Cross. Search XR A Suspension laughs off Gravel and thrives off the beaten path with Norco Suspension Specific Geometry and an off-road experience that'll change how you think of drop bars. REASONS IT'S RAD: - Aluminum adventure frame maximizes comfort and reduces fatigue. - Different geometries between drop bar, flat bar and suspension models. - A little slacker and longer than your typical Gravel machine. - Internal routing keeps cables secure and protected from the elements. - Up to 50mm tire clearance for comfort and control on-and-off road. - Ample water-carrying capacity and stealth accessory mounts.

Bringing our progressive design to 9-12 year old riders requires more than just shorter measurements and smaller tubes — we built the Fluid FS 2 24 with low standover, longer reach, youth-tuned suspension components, and a dropper seatpost that's optimized for riders below 90 pounds. The Fluid FS 2 24 features 120mm of X-Fusion 02 Pro rear suspension matched to a Manitou J-Unit Expert Air 145mm fork. It features Norco youth-sized touch points, a Shimano Deore 10-speed drivetrain and Tektro hydraulic disc brakes. - Manitou Machette J-Unit 24" TS Air 145mm travel fork - SRAM SX Eagle Power Spline Cranks - Shimano Deore 1x10 drivetrain - Vee Rubber Crown Gem 24x2.25" tires - JD TransX Light Action Dropper seatpost

Twenty years of riding and building our first Dirt Jumpers has inspired us to create a bike for the next generation of rippers. The Rampage's stiff, light frame gets up to speed fast. It's the perfect mix of agility and stability in the air, and is secure once the wheels are back on dirt again. Every component, including the RST Dirt 80mm fork, oversized alloy bar and stem, one-piece seat and post, and compact single speed drivetrain has been specially selected to not burn up on re-entry. And we spec'd Tektro mechanical disc brakes for added reliability after missed tricks. - Aluminum Dirt Jump frame - Alex MUS 30 rims and Norco Joytech Alloy Disc hubs - Kenda K-Rad 24 x 2.1" tires - Tektro mechanical front and rear disc brakes

The Torrent's modern features and new progressive All-Mountain design provide stable, agile descending, paired with climbing capability that would make a mountain goat jealous – perfect for any rider looking to bring their trail riding to the next level without the extra expense and complexity of rear suspension, and a new challenge for advanced riders trying to keep themselves honest. - 29" 4130 DB Chromo Torrent Frame - Progressive All Mountain Hardtail Geometry - Geo based around 150mm short offset 29" fork - Gravity Tune with short responsive chainstays - Slack 64 degree head angle - Shimano Deore 12spd Drivetrain - Custom Norco Dropper lever - Tubeless ready w/Stan's tape, valves and sealant RIDER BENEFITS: - PROGRESSIVE DESIGN: The Torrent uses Norco's holistic approach to fit and geometry to create the ultimate all-mountain hardtail experience. The unique combination of our next generation of Gravity Tune, longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently attack the rowdiest trails. - EQUIPPED TO DESCEND: To support riders through the lunacy that the Torrent's inspires, each bike is equipped with 4-piston disc brakes, shorter seat tubes, long-stroke dropper posts and aggressive knobby 29er tires. - BURLY METAL FRAME: For 2021, we decided to offer the Torrent in both steel and highly-engineered aluminum to give you some options for when you're fully committed to a burly line that you're fairly confident you can pull off. Steel has a reputation for being tough and compliant, and when it's engineered right, aluminum does, too.